Rajinikanth @ 'Peddarayudu': What's The Magic?

One of the all time best hits of Tollywood is 'Peddarayudu' and it has catapulted its hero Mohan Babu to a different league. However, many also said that the real reason for the film scoring the hit was the presence of another man and his brief cameo. He is none other than superstar Rajinikanth.

Yet again, the superstar's power was proved at the homes. It is heard that many household audience was watching the film when it was aired in a noted TV channel recently. While there was hustle bustle for a while, the arrival of Rajinikanth drew pindrop silence and sources say all got glued to the TV sets. From then on, they didn't move anywhere. Due to this, it is heard that throughout the time that Rajini was there, the TRP ratings for the channel was growing by leaps and bounds. While he has been walking on a success path, it is a mystery to understand the real magic of Rajini.

Indeed, as the age is passing by RajniKanth is growing as a bigger phenomenon. The TV channel also understood that telecasting Rajni's films may attract bigger attention from viewers and there by augment ad revenue with higher TRP ratings. On the other hand, it is needless to say that the films like 'Pedarayudu', that hook the household audience bring in better TRPs than masala films. In fact, such classic family oriented movies seldom come and these days the theatres are getting full with masala films those target teen and young audience but something like 'Pedarayudu', 'Sankranthi' or 'Bommarillu' aren't coming up. And in fact, Venkatesh-Mahesh Babu starrer 'Seetamma Vakitlo Sirimalle Chettu' may fill this gap.

So, here the bottom line is TV channels have discovered that Rajni factor adds for better TRP ratings and rediscovered that family film factor will increase it further.