Rajamouli Plans Big With 'Hero' Cut-out

For any director, publicity earned through the brand value of his 'hero' plays a vital role in collections. Ace director Rajamouli is no exception to this.

Shockingly, the hero of his upcoming film is a 'fly', but not the on-screen hero Nani or villain Sudeep. Our creative cook master is not leaving this 'fly' even, to fetch him big in terms of filling cash boxes. The other day, Rajamouli has erected a giant cut-out of 'Eega' in the popular IMAX theatre complex. People who are rushing to catch 'Gabbar Singh' and other movies are going jaw dropped after watching this display.

In turn, this is garnering huge attention from everyone and there is no doubt that they will miss 'Eega' in theatres. Cine observers are saying that Rajamouli is using the craze of his 'fly' to a max such that it'll not burn the pockets of producer. According to reports, 'Eega' needs a desperate blockbuster status to recover its mammoth budget.