Tollywood to attract non-Telugu audience like this

With each passing day, generating revenue from films has become a challenge and getting audience to the theatres has become an additional challenge. So, the cine folks have been working strongly on different ways and means to ensure that the business runs and audience is attracted.

Now, it is heard that the Tollywood folks have adopted a new approach. Sources say they have decided to come up with subtitles for the big budget ventures so that the non-Telugu audience can also come and watch the film. Soon, it is heard that this would be implemented for the two films 'Bodyguard' and 'Businessman'.

The two flicks are slated for Sankranthi 2012 release and the exhibitors are positive that if the movies are released with subtitles, the chances of generating revenue increase by atleast 30%. The trade analysts also second this thought and mention that the subtitle thing will add extra appeal.