Sensible Director keeps check to Dil Raju

Ace director Sekhar Kammula is on a mission to encash as much as he can with his upcoming film. He is arriving this time with another youth full entertainer 'Life Is Beautiful', which has been produced on his home banner 'Amigos Creations Pvt Ltd' and he is planning to release the film on his own.

Sekhar Kammula had become a hotshot director after the release of 'Happy Days'. Although, Sekhar entered into the big league with that film, he still regrets for selling the entire distribution rights of 'Happy Days' to producer Dil Raju before the release with just little profit. We all knew, what a sensation that film has created at that time. 'Happy Days' turned out to be one of the highest grosser of year 2007 and Dil Raju made good money with the film. On the other hand Sekhar has to satisfy with just around Rs 50 lakhs profit, though he deserved more.

However, the top director is not gonna repeat the same mistake again. Though there were many takers for the film, Sekhar Kammula has decided to distribute the film on his own, orelse sell it for a woofing amount. 'Life Is Beautiful' is about positivity, friendship and love among the youngsters and Sekhar would be introducing some new faces to the Industry. This film is slated to release during Sankranthi 2012.